While tumble of daily newspapers continues , Libération has published today the new version of its website web. With a fall of 8.6% of sales, the newspaper had no track for his salvation than relying on the web as a whole "media dying" to paraphrase Thomas Thibaut .
This new format for Liberation does not convince me really. It seems to me that the site of Le Figaro has greatly influenced this change. Competition is increasing in the market for daily newspapers in stores and online. Intoxicated by the recent success of the newspaper by Serge Dassault (the first national newspaper in September and above first site info online since June), Libe has sought unsuccessfully to copy their classmates of Figaro.
This new format for Liberation does not convince me really. It seems to me that the site of Le Figaro has greatly influenced this change. Competition is increasing in the market for daily newspapers in stores and online. Intoxicated by the recent success of the newspaper by Serge Dassault (the first national newspaper in September and above first site info online since June), Libe has sought unsuccessfully to copy their classmates of Figaro.
The similarity is seen from the homepage: 
Rue 89 cartons? , blog format for everyone! 
Class Struggle forces, blue dominates Le Figaro, Libération in red. United States, the opposite: blue Democrat - Republican red. But the parallel left-right does not really make sense here, I was thinking more like Noam Chomsky, they are two "factions" of a party that even economically, do not differ very little (witness the Obama-McCain agreement on the Paulson plan of $ 700 billion). Let's go to our
newspapers, the presentation is very similar: an article highlighted occupies most of the home page. In my opinion, this is like trying to make news sites daily press portals for a more general public wishing to know everything before the headlines. This is the logic of these two pages and personally, AC disappoints me a little.
Headlines everyone can find them in the shortest time between mails of news, Google News, RSS, radio, TV, news alerts and tutti quanti. In the world of information overload , what I claim to an information site, a veritable value added analysis, reports, information that does not pass through the filter media. As a bonus, there is aggrémenté videos or short and analytical reports as the site of the New York Times (for me one of the most successful changes in the traditional press online). Again, palm Rue 89 : multimedia (video complete articles, provides a real plus - you can not always watch a video: It takes time even on a low load on configurations, the text goes faster to read or zapper), a truly original content and not a paraphrase of AFP dispatches (journalism in other words), a site highly participatory and focused not only on the current Franco-French. Rue89 do not forget the local Rue89 with Marseille which allows me to have some local information on Provence and also the local impact of national and even international events (as in the case of this article on the consequences of Lehman failite Brothers on the street renovation of the Republic Marseille).
Ahhh it was better before on Libe , why? What I liked about the old Liberation, was the wealth of the home page. You could find plenty of info coming out of the ordinary mails and the media agenda. 3-column format was quite well designed, so well recognized that different types of newspaper (Eco World, Politics, Public ...). It's hard enough to succeed in this kind of format in web design (if you're interested, here is a site that compares the advantages and disadvantages of almost all formats of webdesign .). The homepage is endless: For more info go to the original site down, I'm scroller about 5 or 7 times. Positive: I like the new trailer with mag party and small categories (figure, woman, man, the story of the day) but it was more graphic and beautiful in the former. The site is a little more sober is the new trend of web-oriented content. This is the meaning of the latest evolution of the World site who needed it so much clutter and its presentation was made us collapse on the articles.
What is the common point between this week and Libe Inrocks (online course)? The homepage has been invaded by advertising.
In pictures:
newspapers, the presentation is very similar: an article highlighted occupies most of the home page. In my opinion, this is like trying to make news sites daily press portals for a more general public wishing to know everything before the headlines. This is the logic of these two pages and personally, AC disappoints me a little.
Headlines everyone can find them in the shortest time between mails of news, Google News, RSS, radio, TV, news alerts and tutti quanti. In the world of information overload , what I claim to an information site, a veritable value added analysis, reports, information that does not pass through the filter media. As a bonus, there is aggrémenté videos or short and analytical reports as the site of the New York Times (for me one of the most successful changes in the traditional press online). Again, palm Rue 89 : multimedia (video complete articles, provides a real plus - you can not always watch a video: It takes time even on a low load on configurations, the text goes faster to read or zapper), a truly original content and not a paraphrase of AFP dispatches (journalism in other words), a site highly participatory and focused not only on the current Franco-French. Rue89 do not forget the local Rue89 with Marseille which allows me to have some local information on Provence and also the local impact of national and even international events (as in the case of this article on the consequences of Lehman failite Brothers on the street renovation of the Republic Marseille).
Ahhh it was better before on Libe , why? What I liked about the old Liberation, was the wealth of the home page. You could find plenty of info coming out of the ordinary mails and the media agenda. 3-column format was quite well designed, so well recognized that different types of newspaper (Eco World, Politics, Public ...). It's hard enough to succeed in this kind of format in web design (if you're interested, here is a site that compares the advantages and disadvantages of almost all formats of webdesign .). The homepage is endless: For more info go to the original site down, I'm scroller about 5 or 7 times. Positive: I like the new trailer with mag party and small categories (figure, woman, man, the story of the day) but it was more graphic and beautiful in the former. The site is a little more sober is the new trend of web-oriented content. This is the meaning of the latest evolution of the World site who needed it so much clutter and its presentation was made us collapse on the articles.
What is the common point between this week and Libe Inrocks (online course)? The homepage has been invaded by advertising.
In pictures:
The advantage of such campaigns for advertisers, visitors can not miss if its message of beauty products for men or bags luxury here. On Liberation, the eye is drawn because, helping model is rather pretty; Inrocks the side of the pub glean the contents of the site. In these cases
of luxury or semi-luxury, it's interesting as their communication to work first at martonnage visual brand for the customer sees the logo associated in his mind to a positive image, and preferably class sexy.
To sell yoghurt, cars or computers, we try to convince the barge that its product is the best and he will bring the happiness he seeks hopelessly, nothing new under the sun. For this, the ad should not unduly interfere your brain time available . It is very unpleasant to be stopped in its navigation, which makes you hostile to the message. Allociné is a specialist in its advertising "disruptive", which requires you to find the parade to exit the pub and, ultimately, excludes from you messafe advertising.
Thus, to be viable, the online media must adapt to the demands of new media. This is not to duplicate in a newspaper but a website to take advantage of proven expertise in print media to establish itself as the reference site in the jungle ddu web. Many new requirements: be innovative, multimedia, open to players through participation and contribution. The new
Libération website is as such a semi success: the blog format is too restrictive. It still does not fit the requirements of some readers who are primarily interested in other content, and not just the headlines. This is the logic of our generation (Gen Y?) Who prefers to select its news and its sources. It will be argued that many of us no longer pass through the home page and do not leave their favorite RSS aggregator (non-geek, "you are dropped).
To finish on online advertising, I wanted to talk about the ads on Apple's site New York Times which I think are extremely successful and innovative Here is the latest:
Sound is disabled by default, which does not necessarily disturb the visitor. The success of this campaign: the humorous side, the use excellent advertising space and integration into the site. It should go to school but I think the penetration of the message (I do not really know much about marketing, so feel free to comment to give the exact terms or correct me) "go mac" (this I just do) are very high. With innovation, boldness and ideas that online news will find its model economy.
See also:
- "Leopard Is Not Better Than Vista" affiliates and other videos in YouTube
of luxury or semi-luxury, it's interesting as their communication to work first at martonnage visual brand for the customer sees the logo associated in his mind to a positive image, and preferably class sexy.
To sell yoghurt, cars or computers, we try to convince the barge that its product is the best and he will bring the happiness he seeks hopelessly, nothing new under the sun. For this, the ad should not unduly interfere your brain time available . It is very unpleasant to be stopped in its navigation, which makes you hostile to the message. Allociné is a specialist in its advertising "disruptive", which requires you to find the parade to exit the pub and, ultimately, excludes from you messafe advertising.
Thus, to be viable, the online media must adapt to the demands of new media. This is not to duplicate in a newspaper but a website to take advantage of proven expertise in print media to establish itself as the reference site in the jungle ddu web. Many new requirements: be innovative, multimedia, open to players through participation and contribution. The new
Libération website is as such a semi success: the blog format is too restrictive. It still does not fit the requirements of some readers who are primarily interested in other content, and not just the headlines. This is the logic of our generation (Gen Y?) Who prefers to select its news and its sources. It will be argued that many of us no longer pass through the home page and do not leave their favorite RSS aggregator (non-geek, "you are dropped).
To finish on online advertising, I wanted to talk about the ads on Apple's site New York Times which I think are extremely successful and innovative Here is the latest:
Sound is disabled by default, which does not necessarily disturb the visitor. The success of this campaign: the humorous side, the use excellent advertising space and integration into the site. It should go to school but I think the penetration of the message (I do not really know much about marketing, so feel free to comment to give the exact terms or correct me) "go mac" (this I just do) are very high. With innovation, boldness and ideas that online news will find its model economy.
See also:
- "Leopard Is Not Better Than Vista" affiliates and other videos in YouTube
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